The Secret to Optimizing Paid Spend: Video + Data
StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.
After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with custom data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.
How does integrating custom data analysis with DR video transform your business?
John Rampton, who oversees growth at Gabb Wireless, had this to say about StoicYeti's work with Video + Data and how it helped their business grow.
Custom Data Analysis
After spending hundreds of millions of dollars on digital advertising, we’ve found specific key metrics needed to understand scaling.
We pull in all advertising channels into Power BI, where we can quickly visualize data informing what is working across all channels and across the entire funnel, from prospecting to retargeting. We use this strategy to audit accounts and optimize at a faster pace.
As Mentioned In
Spending tens of millions in advertising per month, Casper needed a constant pipeline of video content to optimize ads along with Power BI to provide feedback on performance. StoicYeti answered the call. Here's what we did:
- Produced and tested thousands of short-form video ads
- Advised on new video channels
- Analyzed platform data with Power BI to inform ad creation
- Worked with the growth team on channel expansion strategy
When Harley-Davidson's eBike division needed to grow fast in a highly competitive market, they called StoicYeti. Here's what we did:
- Launched the online strategy
- Dramatically increased marketing's video ad catalog
- Achieved the media buying team's goals through stringent testing of new content
- Met the client's performance requirements for acquisition cost with a user-generated content (UGC) strategy
- Out-performed Harley's dealer network and all other sales channels
Testimonials
"The team at StoicYeti fundamentally transformed
our business, putting our revenue goals clearly in range."
Spencer Grinder
Cofounder
"StoicYeti helped us expand our catalog of short form videos and introduced a testing and data methodology that allowed us to super-charge our growth."
Ken Frei
Founder & CEO
